I build brands that excite, inspire and influence, in and beyond their categories.

Working with executive teams across the spectrum of branding, I’ve helped clients successfully reposition, launch new products, build new audiences, or find the perfect name.

Trend studies
Audience & Category Insights
Product & Service Innovation
Audience personas

Brand Platform & Positioning
Messaging & Voice
Brand Architecture
Initiatives & Campaigns
Alignment & Training

Company or offering names
Naming systems
Versioning systems
Verbal ID & guidelines