A decade
in naming
partnership

Work: Name retainer (global)
Category: Enterprise software

Over a multi-year collaboration with SAP, I named several signature offerings. Each had a unique need and resulting name story.

Here’s one
…

SAP needed a name packed with power for a flagship product that collects and analyzes data at breakneck speed.

“Vora” suggests voracious power and capacity for processing vast amounts of data at unmatchable speed. A strong “V” and open “a” add tonal and visual distinction, while conveying all this in just four letters easy to say globally.

Other names created for SAP include…