Innovating for
seamless retail

Work: Strategy
Category: Omnichannel retail
Services provided: Brand safaris; best practices audit; innovation concepts

A client wanted insights into seamless retail to fuel its innovation pipeline. My team curated an inspirational, cross-category shopping safari with ten of the most digitally transformative retail brands in NYC.

How we did it
…

Leading four safari teams, we assessed and compared what new customer journeys, in-store experiences, and digital services were being meaningfully deployed.

We used our findings to determine best practice criteria and optimal innovation mix for our client.

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With this roadmap in place, we developed 30 innovation concepts across product, service, store experience and community platforms. Ideas ranged from new app and in-store wayfinding, to interactive kiosks, synchronized promos, pop-up tutorials, and DIY contractor referral boards for activation over 1, 3, and 5 years.

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