Forging
your path
to fitness
Work: Product name
Category: Fitness
Bowflex needed a name for its advanced AI fitness platform and coaching app. The name had to convey individualized training, and keep users motivated and on track with their goals.
The name “JRNY” speaks to a “personal journey and path to fitness”. It embraces the notion that the process is as important as the destination, and so is having a partner with you every step of way.
The 4-letter “shorthand” keeps the name tech-forward, yet friendly. It also ensures practical application across app real estate and UX design.
