Brand strategist for innovators & activators

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Brand strategist for innovators & activators *

I work with client leadership teams across the spectrum of brand services—
often on assignments that address the entire brand system.


Below are some of the global brands I’ve helped to successfully reposition,
extend into new categories, launch new products, and find the perfect name.

FIAT

Specialties

  • Insights & Innovation

  • Strategy & Positioning

  • Verbal ID & Naming

  • Socializing & Aligning

  • Shifting Perspectives & Cultivating relations

What brand challenges are you currently facing?
From Insights to Strategy to Naming, I provide the perspective and tools needed to enter new markets, energize audiences, and advance their organizational mission. How can I help you?

Let's Talk

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What challenges are you currently facing? We can partner in any / all of these areas:

Brand Innovation

Decode new cultural realities, audience personas and innovation runways. Walk away knowing who to “capture” next, what to put in the pipeline,
and what brand assets to invest in.

  • Audience research

  • Culture studies

  • Product concepts

Brand Strategy

Understand the unique role your brand plays in your category and beyond. Position with a relevant narrative, portfolio, and purpose-led initiatives.

  • Platform

  • Positioning

  • Architecture

Verbal Expression

Use verbal assets to establish a coherent and recognizable voice across the brand experience.

  • Messaging

  • Voice

  • Nomenclature