Forging
your path
to fitness
Work: Product name
Category: Fitness
Nautilus/Bowflex needed a name for its advanced AI fitness platform
and coaching app. The name had to convey individualized training that keeps users motivated and on track with their goals.
The name “JRNY” readily suggests a “personal journey and path
to fitness”, that has something for everyone, no matter what stage of
the journey they are in. It embraces the notion that the process is
as important as the destination, and that it provides you a coach
to partner with you at any stage, every step of way.
Stylistically, it uses an acronym convention to establish a tech-forward, but friendly experience.Just 4 letters, it also provides a practical name solution, suited to limited app real estate and UX design.
