A decade
in naming
partnership
Work: Name retainer (global)
Category: Enterprise software
Over a multi-year collaboration with SAP,
I named several signature global offerings.
Each project had a unique need and resulting name story.
Here is one
…
SAP needed a name packed with power
for a new flagship product that could collect
and analyze vast amounts of big data at groundbreaking speed.
Enter “SAP Vora”.
“Vora” suggests vast, voracious, power
with unprecedented capacity for processing
massive data sets at unmatchable speeds.
The opening “V” is tonally strong and
visually distinctive. Just 4 letters, the
name is short and easy to say around
the world.
Some other names also created for SAP
