Innovating for
seamless retail

Work: Strategy
Category: Omnichannel retail
Services provided: Brand safaris / Best practices audit / Innovation concepting

A client wanted to explore best practices in seamless retail to fuel its innovation pipeline. My team curated inspirational, cross-category shopping safaris with 10 of the most digitally transformative retail brands in NYC to immerse in the latest experiential strategies and new ways our client could harness them.

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The goal was to see firsthand what new customer journeys, in-store experiences, and digital services
were out there, which felt most meaningful, and which brands deployed the best mix.

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We used the findings to concept 30+ product, service, store experience and community platform innovations.
From new in-app and in-store wayfinding, to interactive kiosks, synchronized promotions,
pop-up tutorials, and creative referral boards, all worked to create intelligent, rewarding customer journeys
and a connective total experience.