About

About

About About

With tenures at Lippincott, Interbrand, my own Strategy & Naming firm Owler, my specialty is in distilling insights and flipping perspectives.

Whether your brand is young, stuck, or 10x-ing, I provide the purpose and immersive tools you need to be competitive and lead change.

At Owler and at Ideon I built the strategy practices and helped brands organize around purpose— often through a 360 rebranding process and launch of new initiatives. At Lippincott, I helped launch new brands with ownable verbal assets that ignited enthusiasm and new behaviors. Before that, I led accelerated product innovations for Mars and Pepsi at Clark McDowall, and spent 4 years leading global architecture and naming projects at Interbrand.

  • Clients & agencies; Fortune 500’s & start-ups. Brand execs and product developers.

  • I use immersive approaches that energize brand stewardship, engagement, and new behaviors.

  • I’m based in NYC, but can- and have- lived and worked in US, EU, & LatAm.

    I’m “at home” working in English, Spanish or French, and collaborating across teams and regions.

  • Wellness, Health, Connectivity, Finance, Nutrition, Education, Software.

    Any companies that promote ethical tech, renewables, age friendly accessibility, animal rights, early learning, and play.

An explorer at heart, I love working across fields to challenge views, entertain new questions, and connect new dots.

Aided by my humanities degrees in Art History and French Literature from the University of Michigan, and fluency in 3 languages, I tackle business problems with context and nuance.

The outcome is an experience that is human centered, culturally meaningful, technically feasible, and economically sustainable.

I find inspiration in people and places all over the world – especially Spain, where I spent the first half of my life

ALT.

As a perspective flipper and problem solver, I combine hybrid thinking and humanities background to restate assumptions and define new opportunities.

Using immersive techniques I help dev strategic tools that energize internal brand stewardship, as well as in market engagement

With tenures at……… i can easily pivot between large and small brands, cultures that prioritze agility or socialization, and most create solutions that benefit the immed. goals while benefitting the brand/business at large.